What we did
- A brand with a mascot: a character that fits on a cup, a box and a wall.
- Applications on kitchen and delivery uniforms.
- Packaging and table material speaking the same language as the sign.
- Files and sizes ready for any printer, with nobody calling to ask for the logo in high resolution.
The idea
A mascot solves two problems at once: it gives the brand a face without depending on product photography, and it survives in black and white, on a shirt, a box and a sticker.
The delivery did not stop at the logo. It stopped when the uniform, the packaging and the storefront were drawn, because that is where the customer remembers to come back.
